Consistent color use is one of the key components of a strong brand. The UWF color palette has four layers: the primary palette, secondary palette, tertiary palette and Argonaut Athletics palette. UWF is easily identified by its palette of blues and greens. When working with our institutional colors, always use the color values as follows to ensure uniformity.
Primary Institutional Color Palette
UWF’s primary palette consists of two colors: UWF Blue (Pantone™ 2945), UWF Green (Pantone™ 356). These strong colors do best when used singly as the dominant color in collateral, with UWF Blue serving as the preferred choice.
CMYK: 100, 53, 2, 16RGB: 0, 76, 151 HEX: 004C97
CMYK: 91, 4, 100, 25RGB: 0, 122, 51 HEX: 007A33
Secondary Institutional Color Palette
Colors in the secondary palette accent our core colors and infuse marketing materials with depth, energy and brightness. Whether selecting a single secondary color or several, our primary colors should be prominent on all collateral with secondary colors playing a supporting role.
CMYK: 85, 21, 0, 0RGB: 0, 156, 222 HEX: 009CDE
CMYK: 45, 1, 0, 1RGB: 141, 200, 232 HEX: 8DC8E8
CMYK: 77, 0, 100, 0RGB: 67, 176, 42 HEX: 40A829
CMYK: 46, 0, 90, 0RGB: 151, 210, 0 HEX: 97C800
Tertiary Institutional Color Palette
Colors in our tertiary palette encourage variety among designs. They add sophistication and provide additional flexibility. Tertiary colors can be included as accents but should be limited and should not be used without elements of the Primary and/or Secondary colors.
CMYK: C: 92 M: 18 Y: 94 K: 61RGB: R: 33 G: 87 B: 50 HEX: 215732
CMYK: C: 100 M: 60 Y: 10 K: 53RGB: R: 0 G: 56 B: 101 HEX: 003865
President’s Gold (Reserved)
President’s Gold is reserved for use by Institutional Communications.
Argonaut Athletics Color Palette
UWF’s athletic palette consists of four colors, which are reserved for athletic marketing materials. Limited exceptions are made on a case-by-case basis.
Color Palette Assets
The downloadable zip file below includes Pantone, CMYK and web versions of the institutional palettes in both the primary and secondary colors. These palettes can be imported into Adobe Illustrator and Adobe InDesign for easy reference.Color Palette Zip