Consistent color use is one of the key components of a solid brand. The UWF color palette has four layers: the primary palette, secondary palette, reserved palette and Argonaut Athletics palette.
Although UWF is identified by its palette of blues and greens, the use of white is vital to conveying the brand. White is often the most prominent color in our color palette. It grounds the other colors and helps them shine with the greatest intensity. When creating your marketing materials, it is preferred that you begin with white, adding additional primary and secondary colors thoughtfully.
When working with our institutional colors, always use the color values as follows to ensure consistency. Official UWF color palette swatch books can be downloaded below.
Primary Institutional Color Palette
There are three colors in UWF’s primary palette: UWF Blue (Pantone™ 2945), UWF Green (Pantone™ 356) and White. White and blue should be the dominant colors and green should be the secondary or accent color, if possible, in all collateral.
Secondary Institutional Color Palette
There are five colors in UWF’s secondary palette. They complement our primary colors and infuse marketing materials with energy and brightness. Whether selecting a single secondary color or several, white and blue should be prominent on all collateral.
Reserved Color Palette
There are three colors in UWF’s reserved color palette, for UMC use only. These additional colors provide the UMC team further variation when creating projects for members of the cabinet and the Board of Trustees, including donor relations materials or officially sanctioned formal and ceremonial materials.
Argonaut Athletics Color Palette
There are four colors in UWF’s athletic palette. These colors were created to complement the primary palette while creating an athletic tone. They should only be used for athletics marketing materials and should never replace the primary or secondary palette when representing the institution as a whole. Limited exceptions are made on a case-by-case basis.
Color Palette Assets
The downloadable zip file below includes Pantone, CMYK and Web versions of the institutional palettes in both the primary and secondary colors. These palettes can be imported into Adobe Illustrator and Adobe InDesign for easy reference.
All InDesign templates in the portal include the full UWF CMYK color palette.Color Palette Zip