Institutional Colors

Consistent color use is one of the key components of a strong brand. The UWF color palette has four layers: the primary palette, secondary palette, tertiary palette and Argonaut Athletics palette. UWF is easily identified by its palette of blues and greens. When working with our institutional colors, always use the color values as follows to ensure uniformity.

Primary Institutional Color Palette

UWF’s primary palette consists of two colors: UWF Blue (Pantone™ 2945), UWF Green (Pantone™ 356). These strong colors do best when used singly as the dominant color in collateral, with UWF Blue serving as the preferred choice.

  • UWF Blue

    Pantone: 2945C

    CMYK: 100, 53, 2, 16

    RGB: 0, 76, 151

    HEX: 004C97
  • UWF Green

    Pantone: 356C

    CMYK: 91, 4, 100, 25

    RGB: 0, 122, 51

    HEX: 007A33

Secondary Institutional Color Palette

Colors in the secondary palette accent our core colors and infuse marketing materials with depth, energy and brightness. Whether selecting a single secondary color or several, our primary colors should be prominent on all collateral with secondary colors playing a supporting role.

  • Nautilus Blue

    Pantone: 2925C

    CMYK: 85, 21, 0, 0

    RGB: 0, 156, 222

    HEX: 009CDE
  • Luna Blue

    Pantone: 2905C

    CMYK: 45, 1, 0, 1

    RGB: 141, 200, 232

    HEX: 8DC8E8
  • Cannon Green

    Pantone: 361C

    CMYK: 77, 0, 100, 0

    RGB: 67, 176, 42

    HEX: 40A829
  • Spring Green

    Pantone: 375C

    CMYK: 46, 0, 90, 0

    RGB: 151, 210, 0

    HEX: 97C800
  • Armadillo Grey

    60% Black

Tertiary Institutional Color Palette

Colors in our tertiary palette encourage variety among designs. They add sophistication and provide additional flexibility. Tertiary colors can be included as accents but should be limited and should not be used without elements of the Primary and/or Secondary colors.

  • Pine

    Pantone: 357C

    CMYK: C: 92 M: 18 Y: 94 K: 61

    RGB: R: 33 G: 87 B: 50

    HEX: 215732
  • Midnight

    Pantone: 2955C

    CMYK: C: 100 M: 60 Y: 10 K: 53

    RGB: R: 0 G: 56 B: 101

    HEX: 003865
  • President’s Gold (Reserved)

    Pantone: 871

    Reserved Use

    President’s Gold is reserved for use by Institutional Communications.

Argonaut Athletics Color Palette

UWF’s athletic palette consists of four colors, which are reserved for athletic marketing materials. Limited exceptions are made on a case-by-case basis.

  • Argo Blue

    Pantone: 285C

    Reserved Use

  • Argo Navy

    Pantone: 282C

    Reserved Use

  • Argo Green

    Pantone: 3405C

    Reserved Use

  • Argo Gray

    Pantone: 421C

    Reserved Use

Color Palette Assets

Color Swatch Thumbnail

The downloadable zip file below includes Pantone, CMYK and web versions of the institutional palettes in both the primary and secondary colors. These palettes can be imported into Adobe Illustrator and Adobe InDesign for easy reference.

Color Palette Zip