Digital Sign Project
A public-private partnership, the digital sign is located at the intersection of Hwy. 90 and the east entrance of the University on campus drive. The University shares space with commercial businesses to tout educational, community and social programs.
Frequently Asked Questions
Why did UWF place a digital sign at the east entrance?
A digital sign is an effective way to promote the University. The sign also secures additional income for the University through contracted signage managed by UWF Business Enterprises, Inc.
The sign reaches both eastbound and westbound traffic on Highway 90 at the east entrance to the University. There are an estimated 25,000 vehicles that travel this route each day. It enhances UWF’s visibility and connects the campus to the community.
How is the digital sign used?
The sign is utilized in part for commercial advertising and messaging. Space is sold to external advertisers though the signage company. One of the messages is used solely to promote UWF top stories, programs, events and activities. The sign’s strategic location and large daily audience allows UWF to promote itself to Pensacola area commuters at no cost to the University.
What are the benefits of this agreement to the University?
The digital sign increases visibility for UWF, as the University’s name and logo is displayed prominently on the structure. UWF also receives a percentage of the gross revenue generated by the advertisements featured on the sign, creating a continual revenue stream with no cost to the University.