Electronic Displays on Campus (Digital Message)
Through a public-private partnership with Electronic Display Networks, ten electronic displays are located in high-traffic areas and feature a mix of targeted advertising, calendar events, weather updates and UWF news and information.
Frequently Asked Questions
What are the Electronic Displays?
The Electronic Displays are used to tout UWF's educational, community and social programs as well as securing additional income for the University. Business Enterprises, Inc. (BEI), a UWF Direct Support Organization, contracts the Electronic Displays.
The Electronic Displays are provided through a partnership with Electronic Display Networks (EDN). Initially installed in June 2012 in ten key areas on campus, the Electronic Displays feature a mix of targeted advertising, calendar events, weathers updates, and top stories and headlines from the UWF newsroom.
The Electronic Displays are installed in ten key areas on campus, including two each in Admissions, the Commons and HLS. One screen each will be installed in the Library, Main Dining Room, Bookstore and Welcome Center.
How are the Electronic Displays used?
Utilized for commercial advertising and messaging, EDN sells a portion of the screen to external advertisers. One of the rotating screenshots will be used solely to promote UWF initiatives. In addition, there is a permanent sidebar featuring campus calendar events and programs. At the bottom of the screen a "ticker" runs continually with the latest headlines from the UWF newsroom. The Electronic Display strategic location and large daily audience will allow UWF to promote the top stories, projects and events free of charge on campus.
Does UWF have to pay for the Electronic Displays?
The Electronic Displays are of no cost to UWF. Maintenance and operation of the Electronic Displays is conducted by EDN, except for UWF's message, which will be managed by the Public Relations Unit within the Marketing & Creative Services department.
How are the Electronic Displays changed out to reflect emergency messaging?
M&CS is responsible for UWF's daily messaging on the Electronic Displays. In the event of an imminent emergency, M&CS has the ability to post emergency messaging on the Electronic Displays.
Who owns the Electronic Displays?
The Electronic Displays are owned, operated and maintained by EDN They also bear all installation, maintenance and operational costs. UWF and BEI funds are not used to support the Electronic Displays. BEI has a sponsorship contract with a term of seven years. Through this, UWF is granted advertising and related rights. BEI serves as the business administrator for this project for the University of West Florida.
Who will own the sign?
The digital sign will be owned, operated and maintained by an outdoor digital billboard company. They are also responsible for all construction, maintenance and operational costs. UWF and BEI funds are not used to support the billboard.