News
from the President
It seems only yesterday that I became the president of AUBER,
but already I am writing my final column for the newsletter.
They say that time flies when you are doing something you
enjoy, and I will confirm that is true. For this final column,
I thought I would address a question that I was asked several
times as the secretary/ treasurer and then more recently as
president. The question posed was, "What personal characteristics
should one look for in a center director?" This question
is frequently asked by colleges of business contemplating
opening a center. I pondered over this question and thought
I would spend a few minutes addressing some of the personal
characteristics that I believe are necessary for success.
While I do not believe this list is in any way comprehensive,
I believe I could suggest a few traits that are very important.
To begin, I believe that successful directors have many of
the same characteristics as successful entrepreneurs, and
I will use this belief as the basis for making several observations.
For success, you first need a motivated individual-a person
who is interested in adding value to the outreach efforts
of a college through developing research and grant opportunities,
then converting these opportunities into valuable products
or services. Successful directors must have a pioneering spirit
and be willing to spend considerable time reaching out to
entities that are outside of the typical academic community.
These entities include foundations, state and federal agencies,
the media, and the general public.
Second, you need an individual who is willing and able to
act independently. Directors typically have a need for independence;
they feel more comfortable doing their own thing rather than
working for someone else. Directors must also be unusually
self-confident. Psychologists call this having a high internal
locus of control. Directors must believe that they can control
the fate of their center through their own talents, persistence,
and hard work. They relish taking responsibility for their
own actions and taking a vigorous approach toward accomplishing
objectives they have set for their center. Because of this
internal locus of control, directors are able to recover from
frustrations and failures and push on toward success. In contrast,
a person with an external locus of control tends to believe
that he has little influence over events, and, hence, tends
to be passive and fatalistic. This type of individual would
be unsuited to creating and maintaining an enterprise.
Third, the director's job necessitates that you have an individual
who is innovative, creative, and hardworking. Successful directors
must be capable of independently creating new ideas, but also
must be able to think "outside of the box" in terms
of using existing resources. Required innovation could even
include novel approaches to organizational structure. Too
often success in projects involves imaginative integration
of available assets, use of part-time personnel, and sharing
of costs and benefits. Directors are typically work-oriented
and energetic. Successful directors realize that long hours
of effort conducted over long periods of time are closely
linked to successful completion of projects.
Fourth, directors must obtain basic enjoyment from what they
will do in order to stay highly motivated through the periods
of frustration, disappointment, and challenge that will occur.
Through the long hours involved in goal attainment, directors
must also be able to remain practical and realistic in their
perception of what is possible given the resources they have
to accomplish their goals. Crucial to this realism must be
an accurate perception of the hurdles and pitfalls that will
be faced along the route toward accomplishing project objectives.
Last, despite what some persons might believe, my experience
tells me that directors are not particularly attracted toward
risk. For the most part, they do not view their efforts as
risky since they have usually conducted careful overviews
of a project before beginning work. While most directors enjoy
a challenge, they tend to rely on their own determination
and hard work to accomplish goals rather than good providence,
or waiting on the decisions of others to control their destiny.
In speaking of entrepreneurs and their roles, I would like
to share information about the creative product of one of
our past presidents. I have just returned from Vilnius, Lithuania,
where I attended a board meeting of the Alliance of Universities
for Democracy (AUDEM). AUDEM could be considered a first cousin
to AUBER. Created in 1990, AUDEM is the product of an entrepreneur
named David Hake, who was president of AUBER in 1981. AUDEM
is a consortium of institutions of higher learning formed
to enhance the role of education in promoting democratic institutions;
economic development, including technology transfer; decentralized
decision making; human health; sustainable habitation of the
earth; and common moral and social values. AUDEM was established
to assist universities from former communist countries in
moving to new socially responsible and proactive roles in
democratic societies. AUDEM includes institutions in Central
and Eastern Europe and is expanding eastward into the Baltic
States, Ukraine, and Russia. Since 1991, I have enjoyed participating
in AUDEM activities and making new friends in Europe. If you
are interested in participating in AUDEM activities, presenting
a paper, or making contacts with professors from more than
100 European universities, give me a call. The next annual
meeting of AUDEM is October 26-29, 2003, and will be in Vilnius.
Speaking of meetings, please remember to support our own
annual meeting, which will occur Sunday, October 12, through
Tuesday, October 14, 2003. Vice President Janet Speyrer and
the University of New Orleans are working diligently to assure
that this event scheduled at the historic Hotel Monteleone,
located in the French Quarter, will be the best ever. Conference
program chairs President-Elect Marshall Vest, University of
Arizona, and Director Stephen Smith, University of Memphis,
are putting final touches on an excellent program. There is
no excuse for not being part of a panel or making a presentation.
Please support the conference chairs in their efforts at planning
this exciting program. If you wish to participate, contact
Marshall at <mvest@ellerarizona.edu>,
or Stephen at <scsmith@memphis.edu>.
Both program chairs have indicated that nonparticipation is
grounds for serving as "gator bait" during the swamp
tour. Moreover, you shouldn't miss the opportunity to experience
the sights and sounds of New Orleans and socialize with your
friends on Bourbon Street. Thanks for allowing me to serve
as your president for the past year.
Jerry L. Wall
University of Louisiana at Monroe
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