9:00 AM - 1:00 PM
Bonnet Carre Room |
Executive Committee Meeting with
lunch |
11:00 AM- 5:00 PM
La Nouvelle Orleans Mezzanine |
Registration |
1:45 PM - 3:00 PM
La Nouvelle Orleans East |
Plenary Session - Web Showcase
The Haas Center for Business Research and Economic Development
at the University of West Florida will highlight the AUBER
web site.
Presiding: Stephen Smith, The University of Memphis
Nicole Gislason, University of West Florida, AUBER
Webmaster (see
PowerPoint) |
| 3:15 PM - 4:30 PM |
Concurrent Skill Development Sessions
|
| Iberville Room |
Economic Development Applications of
GIS Software
Familiarize yourself with basic GIS computer-based mapping
concepts and learn how GIS can be used to visually present
a large variety of database information. Census data,
transportation systems, utilities, zoning areas, and natural
geographic features are just some of the data that can
be displayed on maps, and edited and modified using GIS.
The focus of this session will be on GIS applications
for economic development.
Presiding: Maile Nadelhoffer, The University of
Arizona
Phyllis Smith, University
of Arkansas at Little Rock (see
PowerPoint)
Thomas Guthrie, Indiana University - Purdue University
at Fort Wayne (see
Presentation)
Paul Zelus, Idaho State University (see
PowerPoint) |
| Royal Room |
Performing a Public Relations Audit
Evaluating success is a crucial part of the communication
process - and the best way to improve your effectiveness.
Communication audits allow you to analyze your strategy
implementation and how well it achieves your communication
objectives. Though universally beneficial, communication
audits are underutilized. Learn to develop a key plan
to lead your client, your organization, and yourself to
more effective communication. Topics and discussion points
include: customizing your communication audit to the organization
and its objectives, evaluating an organization's environment,
assessing past and current communication efforts for maximum
success, determining what communication tactics will best
serve the organization in the future, and enhancing the
tools in the communicator's toolbox to achieve communication
goals.
Presiding: Susan Floyd, University of Florida
John Deveney, Deveney Communications |
| La Nouvelle Orleans East |
Data Warehouse Web Sites
Most AUBER units are sitting on tons of data, data that
can be mined over their web sites. But many units are
also hampered by the twin enemies of great work - time
and money! This session will focus on one center's approach
to the problem of too much data, not enough time. The
Indiana Business Research Center has developed a set of
programs that allow them to provide their web users with
basic interactivity and avoid the problems of "static"
pages and the updating nightmares that surely make the
word "static" an oxymoron.
Presiding: Jerry
Conover, Indiana University
Bethany Holliday,
Indiana University
Carol O. Rogers,
Indiana University |
5:30 PM - 6:30 PM
Vieux Carre Room |
Rooftop Reception at Hotel Monteleone |
6:30 PM - 8:30 PM
Riverview Room |
Dinner with Entertainment at Hotel Monteleone |
9:00 PM - ?
Rm #945 (Truman Capote) |
AUBER Hospitality Suite |
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