Xuan V. Tran, Ph.D., M.B.A., C.H.A.

Tenured Associate Professor of Hospitality and Tourism

College of Business, University of West Florida

Department of Hospitality, Recreation, and Resort Management

11000 University Parkway, Building 76, Room 211

Pensacola, FL 32514

Telephone: 850-474-2599

Fax: 850-474-2778

Email: xtran@uwf.edu

Web: http://uwf.edu/xtran

 

Academic Background   
Ph.D.   University of Utah,  Salt Lake City, Utah,  Hospitality, Recreation and Tourism,  2005
M.B.A.   University of Oregon,  Eugene, Oregon,  Management,  1998
B.S.   HoChiMinh City University of Science,  HoChiMinh City, Vietnam,  Russian language,  1988
B.S.   HoChiMinh City University of Economics,  HoChiMinh City, Vietnam,  Pricing,  1980
Certifications  
Certification in Hotel Industry Analytics (C.H.I.A.), 2015 , Lansing, Michigan.
Hospitality Course Awarded Quality Matters Certification, 2014 , Pensacola, Florida.
Certified Hotel Administrator (C.H.A.), 2013 , Orlando, Florida.
Academic Experience  
Marketing Consultant, Hotel Monaco (2005 - 2006), Salt Lake City, Utah.
Manager, University of Utah Guesthouse (2000 - 2006), Salt Lake City, Utah.

INTELLECTUAL CONTRIBUTIONS

Book   

  1. Tran, X. V. (2010).  American Needs, Asian Politics, and European Societies in Tourism, Berlin:  VDM Verlag Dr. Müller. 
  2. Tran, X. V. (2007).  Effects of American Travelers Motivations on Their Travel Preferences for Tour Packages - Basics, Concepts, Methods, Applications, Berlin:  VDM Verlag Dr. Müller. 

Book Chapters  
Refereed

  1. Tran, X. V. & Bridges, S. (2010). Crime and Tourism in European Nations.  Constructing Central Europe Tourism Competitiveness (pp. 335-347). Hungary:  Veszprém : Univ. Press.
  2. Tran, X. V. (2009). The Lodging Industry in the U.S. and Japan.  Introduction to the Lodging Industry (pp. 11). Lansing, Michigan:  American Hotel Lodging Educational Institute (Educational Institute Customized Textbook).
  3. Tran, X. V. (2009). Marketing Plan for U.S. Hotels in Japan.  In Xuan Tran and James Abbey (Eds.), Marketing in the Lodging Industry. Lansing, Michigan:  American Hotel Lodging Educational Institute (Educational Institute Customized Textbook).
  4. Tran, X. V. & Woodside, A. (2009). How Unconscious Needs Influence Travelers Interpretations and Preferences of Alternative Tours and Hotels.  In Arch Woodside (Ed.), Advances in Culture, Tourism, and Hospitality Research, (pp. 217-310). UK:  Emerald Group Publishing.

Refereed Articles      

  1. Tran, X. V. (2015).  Effects of Economic Factors on Demand for Luxury Hotel Rooms in the U.S.  Advances in Hospitality and Tourism Research Journal, 3 (1), 17.
  2. Tran, X. V. & Thompson, C.  Application of Game Theory in Tourism.  Tourism Analysis, 20 (6), 6, doi: http://dx.doi.org/10.3727/108354215X14464845878192.
  3. Tran, X. V. (2014).  Application of Vector Auto Regressive in Tourism.  E-Review for Tourism Research, 11 (3/4), 16.
  4. Tran, X. V., Dauchez, C., & Szemik, A. (2013).  Hotel Brand Personality and Service Quality.   Journal of Vacation Marketing, 19 (4), 12, doi: DOI: 10.1177/1356766713481218.
  5. Tran, X. V. (2012).  Football Scores on the Big Five Personality Factors Across 50 States in the U.S.  Journal of Sports, Medicine & Doping Studies, 2 (6), 5, doi: 10.4172/2161-0673.1000117.
  6. Tran, X. V. (2011).  Price Sensitivity of Customers in Luxurious Hotels in U.S.  E-Review for Tourism Research,, 9 (4), 122-133.
  7. Tran, X. V. & Philipp, S. (2010).  Financial Performance and Vision Statements of National Tourism Organization in North East Asia.  E-Review for Tourism Research,, 8 (3), 57-71.
  8. Tran, X. V. & Bridges, F. S. (2009).  Crimes and Tourism in European Nations.  E-Review for Tourism Research,, 7 (3), 52-68.
  9. Bridges, F. S. & Tran, X. V. (2008).  Body Max Index, Suicide and Homicide among the Caribbean Islands.   Psychological Reports, 106, 650-652.
  10. Tran, X. V., Philipp, S., & Bridges, F. S. (2007).  Tourism and Divorce - International Data for 1990-2000.  E-Review for Tourism Research,, 6 (5), 102-109.
  11. Tran, X. V. & Ralston, L. (2006).  Travel Preferences: The Influence of Unconscious Motives.   Annals of Tourism Research, 33 (2), 424-441, doi: 10.1016/j.annals.2005.10.014.

Refereed Proceedings     
Full Paper

  1. Tran, X. V., Assante, L., & Cao, H. (2015).  Effects of extraversion of local residents on tourist destinations – Case of Danang, Vietnam.   The 3rd Annual International Conference on Tourism and Hospitality Research.
  2. Tran, X. V., Le, B., & Nguyen, M. (2015).  Effects of the Big Five Personality Traits on Recreation Types – The Case of Vietnam.   Travel of Tourism Research International Conference, Massachusetts: University of Massachusetts Press, 12 pages.
  3. Tran, X. V. (2014).  Relationship in the Tourism Network Across 46 Nations.   The International Conference: Central Europe and Tourism Competitiveness.
  4. Tran, X. V. (in press, 2014).  Tourism and Crime with Time Series Analyses.   Travel of Tourism Research International Conference.
  5. Tran, X. V. (2013).  Average Daily Rate or Occupancy?   World Research Summit for Tourism and Hospitality: Crossing the Bridge.
  6. Tran, X. V. & Philipp, S. (2010).  Financial Performance and Vision Statements of National Tourism Organizations in North East Asia.   International Symposium on Hospitality and Leisure Management Conference.
  7. Tran, X. V. & Woodside, A. (2010).  Degrees-of-Freedom Analysis of Motive Imagery in Consumers' Stories Told in Natural Contexts.  In William Kehoe and Linda Whitten (Eds.)   Society for Marketing Advances Conference, University of South Alabama, Mobile, Alabama, 36688: Society for Marketing Advances Publisher, 161-162.
  8. Tran, X. V. & Holdnak, A. (2007).  The Influence of Architecture Design on Hotel Service Expectations.   International Council on Hotel, Restaurant, and Institutional Education (ICHRIE).
  9. Tran, X. V. & Ryan, S. (2007).  The Influence of Unconscious Needs on College Program Choice.   Travel of Tourism Research International Conference.
  10. Tran, X. V. & Ralston, L. (2006).  The Influence of Culture and Needs on travel Preferences: A Comparison between American and Chinese Travelers.   Annual Travel and Tourism Research Association Conference.
  11. Tran, X. V. & Ralston, L. (2005).  The Influence of Unconscious Motives on Leisure Activity Preferences. In the Two Solitudes: Isolation or Impact?  In Tom Delamere, Carleigh Randall, and David Robinson (Eds.)   Proceedings of the Canadian Congress on Leisure Research, 11, Canada: Malaspina University, British Columbia publishing, Canada, 620-624.

Non-Refereed Proceedings     
Tran, X. V. (2014).  Ferris Wheels and Tourist Behavior in Vietnam.   International Hospitality and Tourism Conference.


Presentation of Refereed Papers  
International

  1. Tran, X. V., Assante, L., & Cao, H. (2015-2016). Effects of extraversion of local residents on tourist destination – Case of Danang, Vietnam.   The 3rd Annual International Conference on Tourism and Hospitality Research, Singapore, Singapore.
  2. Tran, X. V., Le, B., & Nguyen, M. (2014-2015). Effects of the Big Five Personality Traits on Recreation Types – The Case of Vietnam.   Travel of Tourism Research International Conference, Portland, Oregon.
  3. Tran, X. V. (2014-2015). Tourism and Crime with Time Series Analyses.   Travel of Tourism Research International Conference, Bruges, Belgium.
  4. Tran, X. V. (2014-2015). Ferris Wheels and Tourist Behavior in Vietnam.   International Hospitality and Tourism Conference, Danang, Viet Nam.
  5. Tran, X. V. (2013-2014). Average Daily Rate or Occupancy?   World Research Summit for Tourism and Hospitality: Crossing the Bridge, Orlando, Florida.
  6. Tran, X. V. & Philipp, S. (2010-2011). Financial Performance and Vision Statements of National Tourism Organizations in North East Asia.   International Symposium on Hospitality and Leisure Management Conference, Taipei, Taiwan.
  7. Tran, X. V. & Van, Q. (2010-2011). Visions Statements and Financial Performance of Tourism in the Greater Mekong Sub-Region.   European Association for South East Asian Studies Conference, Gothenburg, Germany.
  8. Tran, X. V. & Bridges, S. (2010-2011). Tourism and Crime in the European Nations.   Hawaii International Conference on Social Science, Honolulu, Hawaii.
  9. Tran, X. V. & Woodside, A. (2010-2011). Degrees-of-Freedom Analysis of Motive Imaginary in Consumers Stories Told in Natural Contexts.   Society for Marketing Advances Conference, Tokyo, Japan.
  10. Tran, X. V. & Bridges, S. (2009-2010). Relationship in the Tourism Network Across 46 Nations.   The International Conference: Central Europe and Tourism Competitiveness, Veszprem, Hungary.
  11. Tran, X. V. & Ralston, L. (2005-2006). The Influence of Unconscious Motives on Leisure Activity Preferences. In the Two Solitudes: Isolation or Impact?   Canadian Congress on Leisure Research, Nanaimo, Canada-British Columbia.

National
Tran, X. V. (2012-2013). Foreign Tourist Arrivals in Sustainable Tourism.   Harvard University, Boston, Massachusetts.

Presentation of Non-Refereed Papers  
International
Tran, X. V. & Ralston, L. (2006-2007). The Influence of Culture and Needs on travel Preferences: A Comparison between American and Chinese Travelers.   Annual Travel and Tourism Research Association Conference, Dublin, Ireland.

SERVICE
Service to the University  
College Assignments
2015-2016:  Personnel Committee 
Service to the Profession (Reviewer - Article / Manuscript)

  1. 2016-2017:  e-Review of Tourism Research, College Station, Texas.   I reviewed the article for eReview for Tourism Research entitled: "Forecasting of Tourism Demand for Cyprus: Generalized Method of Moments" (#112) on January 22, 2016. 
  2. 2015-2016:  Tourism Analysis: An Interdisciplinary Journal, Charlotte, North Carolina.  I reviewed the article ID TA-2015-0170 entitled "Green Tourism Industry Development Pattern Based on Game Theory" for Tourism Analysis: An Interdisciplinary Journal on Jan 04, 2016. 
  3. 2015-2016:  African Journal of Marketing Management, Logos, Nigeria.   I reviewed the article for the African Journal of Marketing Management entitled: "The Impact of Sales Promotion on Brand Equity: The Case of Brewery Industry" (AJMM: 03.04.16-0495) on April 11, 2016. 
  4. 2014-2015:  Annual Travel and Tourism Research Association Conference, Amherst, Massachusetts.   I have reviewed two articles for Travel and Tourism Research Association joined with Journal of Travel Research.
  5. The first article entitled "Revisiting the influence of emotion on tourism advertising effectiveness using psychophysiological methods" (MS#1168) was assigned on February 3, 2015 and the second one entitled, "Tourist Destination Image: improving and testing a scale of measurement" (MS#1026) was assigned on February 16, 2015. 

Memberships   
Florida Restaurant & Lodging Association, 2015

Courses Taught  
Financial Decision Making and Revenue Management for the Hospitality Industry 

Marketing Essentials for Hospitality Management

Spa Management
Additional courses taught, but not in the Schedule:
Introduction to Hospitality 

Hospitality Planning and Design 
Hospitality Law

Hotel Financial Accounting

Hotel Managerial Accounting

Hotel Cost Accounting


News Recognition
Pensacola News Journal, Hampton Treats, May 1, 2010
Pensacola News Journal, Students Promote Gas for Milton, Dec. 8, 2009
Business Matters powered by Tallahassee.com, Dec 8, 2009
Sankei Shinbun Sunday Newspaper, Tokyo, Japan. American Students Experience

Japanese Culture: Students Exchange Program, Jun. 28, 2009
Santa Rosa Press Gazette, Milton, Florida. Class Project Could Benefit City Future: UWF students will report on future needs they feel could impact Milton in years ahead, Oct. 20, 2007
Messenger (Volume 2(2)), Milton, Florida, UWF Students Study Parks and Recreation, Nov. 2007