General Business

The Bachelor of Science in Business Administration degree with a major in General Business prepares students for the world of business, which increasingly demands that business graduates have cross functional abilities.


Program Description

The General Business major builds abilities across multiple business disciplines, including Management, Marketing, and Finance/Economics, thus providing broad abilities in the context of managing modern businesses. The orientation of the major is towards effective management of resources, adoption of market orientation, and understanding of financial and/or economic implications of management decisions.

A minimum grade of C is required in all College of Business prerequisites and courses.


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Official logo for AACSB Accreditation.

Accredited by AACSB International

We are accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Fewer than 4.7% of business schools worldwide have earned this symbol of the highest standard in management education.


Program Contact

For additional information, or to schedule an appointment to speak to an advisor in the Department of Management and Management Information Systems, please feel free to contact us by e-mail (management@uwf.edu), or by phone (850-474-2316). To be better prepared to speak with the advisor, please print out and review the degree plan in which you are interested in pursuing.

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At UWF, we realize that each student has individual aspirations. That's why we offer a unique educational experience that paves the way for you to impact the world through an exciting career. Ready to start your journey?

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